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We have always done it this way! - An innovation starting point

Updated: May 13




"We have always done it this way” is commonly heard in companies with mature processes and seasoned employees.


They are so good at what they do, they no longer even remember why they do it! We explore this innovator’s starting point with a story.


About the author: My name is Jeff Hulett, I am a decision confidence builder. I am a behavioral economist and have been in banking and financial services for most of my career. I am also a faculty member at James Madison University, and I lead Personal Finance Reimagined – a decision-making and financial education platform.

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