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Event Planning Innovation: Decision-making approaches and solutions


Choice architecture and behavioral economics help people make great decisions. Wedding and event planning is near the top of the list of complex decisions benefiting from choice architecture.


Let’s face it, weddings and other big events are super challenging.  Lack of experience, budget pressure, team engagement, and decision complexity all play into the challenge. In This video discusses an innovative approach to getting the most out of an important event.




Next week - we explore a powerful example of how a behavioral economist uses the tools of his trade and helps his family make great wedding decisions.


About the author: My name is Jeff Hulett, I am a decision confidence builder.  I am a behavioral economist and have been in banking and financial services for most of my career.  I am also a faculty member at James Madison University, and I lead Personal Finance Reimagined – a decision-making and financial education platform.

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