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Cutting Through Complexity: A Car Buying Journey - Part 1

Updated: Feb 9

Today we switch gears.  Last month we explored success!  This was a big, broad subject with lots of suggestions about behavior and habits.  We helped you achieve success, no matter the source of that success.

This month, we return from the forest to the trees.  All month, we will explore car buying.  This is one of many important decisions that benefit from a consistent, repeatable decision process!

Here is my happy car-buying friend!  She used my book and the apps to make a GREAT car-buying decision!

 My book, Making Choices, Making Money, is full of suggestions and provides smartphone tools to help you buy a car. 

About the author:  Jeff Hulett is a career banker, data scientist, behavioral economist, and choice architect. Jeff has held banking and consulting leadership roles at Wells Fargo, Citibank, KPMG, and IBM. Today, Jeff is an executive with the Definitive Companies. He teaches personal finance at James Madison University and provides personal finance seminars. Check out his new book -- Making Choices, Making Money: Your Guide to Making Confident Financial Decisions -- at

Let’s face it, many consider the car buying process as a sore subject, right up there with visiting the dentist. Car buying is complex. Automobile costs are high, so it is important to decide on the best car. Our decision preferences are often a jumble of emotional and objective considerations. How we weigh our preferences is not always clear. The data used to compare alternatives is not always easy to obtain. Car financing alternatives just add more complications.

But a fast, confidence-inspiring car decision is very doable. I look forward to sharing. Check out this and other Vidcasts to get a taste of the best decision process.

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